Deep State has demonstrated over & over again that they will spend massive amounts of $$$$ & effort just to queer the pitch for anything GT tries to do. That means that any form of advertising will be participating in an environment that involves lots of fake/distasteful clones designed to turn off & potential clients. FBI/CIA/DIA see anti-good economic terrorism as part of their mission.
Planning efforts should anticipate these sorts of things & plan on incorporating features & signatures that are difficult or unfavorable for Deep State to duplicate.
Some people wonder why I criticize the govt./military/Deep State so openly – there are multiple reasons, but what I just said above is 1 key element of that.