Lots of water under the bridge since 2020. The main problems back then were spook picks & assaults on COVID. But GT did recruit some experts & some of them are active today.
Today I was thinking about another point for either migration/marketing which is independent of specific tech.
WordPress has a large ecosystem of plugins that do most of the work & many people rely on some of them. Market intelligence can be employed to do a bottom up assessment of which are the key plugins people are relying on & which are used at a specific site. In many cases, future plans may depend on migration of the plugin interface & functionality & style in some format. From a marketing POV it makes sense to couple investment in the work of doing that with targeted marketing to the installed based of users who rely on these bits of software. Someone could cold call with an offer of solution features that are uniquely good for them (based on efficiently shared work).