This topic contains 3 replies, has 1 voice, and was last updated by 
josh March 31, 2022 at 2:53 am.
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joshMany of the customers for this are diaspora. Intelligence & advertising is used to help find & connect them.
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joshAdvertising & cross marketing can be important & valuable. Consider the classic example of “Where can I watch the cricket for my preferred team(s)?” In a digital shopping/media format there are infinite varieties of choice for how to support that affiliation. Could be a small flat ad, or a link to a weekly video feature summary that is sought by repeated fans.
Sensitivity to the base orientation features (key style, treats, missing friends) is a hidden aspect of modern life that spans international boundaries.
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joshAnalysis levels for Initial Planning:
a) Clusters of like-minded consumers
b) Products & logistics which profitably go with that (including flat vs. variable shipping)
c) Pick some optimized combos
d) Build around that, keeping theoretical customer profiles within the concept that ongoing development & management is going to focus on cluster satisfaction from the consumer & biz POV.
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